diff --git a/circle/common/models.py b/circle/common/models.py
index 2bda712..74179bf 100644
--- a/circle/common/models.py
+++ b/circle/common/models.py
@@ -23,6 +23,7 @@ from logging import getLogger
 from time import time
 from warnings import warn
 
+from django.contrib import messages
 from django.contrib.auth.models import User
 from django.core.cache import cache
 from django.core.serializers.json import DjangoJSONEncoder
@@ -407,10 +408,17 @@ create_readable = HumanReadableObject.create
 class HumanReadableException(HumanReadableObject, Exception):
     """HumanReadableObject that is an Exception so can used in except clause.
     """
-    pass
+    level = "error"
+
+    def send_message(self, request):
+        if request.user and request.user.is_superuser:
+            msg = self.get_admin_text()
+        else:
+            msg = self.get_user_text()
+        getattr(messages, self.level)(request, msg)
 
 
-def humanize_exception(message, exception=None, **params):
+def humanize_exception(message, exception=None, level=None, **params):
     """Return new dynamic-class exception which is based on
     HumanReadableException and the original class with the dict of exception.
 
@@ -420,6 +428,9 @@ def humanize_exception(message, exception=None, **params):
     Welcome!
     """
 
+    if level is not None:
+        exception.level = level
+
     Ex = type("HumanReadable" + type(exception).__name__,
               (HumanReadableException, type(exception)),
               exception.__dict__)