diff --git a/circle/dashboard/views/store.py b/circle/dashboard/views/store.py
index be26d41..be7e331 100644
--- a/circle/dashboard/views/store.py
+++ b/circle/dashboard/views/store.py
@@ -35,7 +35,7 @@ from django.views.generic import TemplateView
 
 from braces.views import LoginRequiredMixin
 
-from ..store_api import Store, NoStoreException, NotOkException
+from ..store_api import Store, NoStoreException, NotOkException, NoOrgIdException
 
 logger = logging.getLogger(__name__)
 
@@ -70,6 +70,10 @@ class StoreList(LoginRequiredMixin, TemplateView):
                 return super(StoreList, self).get(*args, **kwargs)
         except NoStoreException:
             messages.warning(self.request, _("No store."))
+        except NoOrgIdException:
+            messages.warning(self.request,
+                             _("Your organization ID is not set."
+                               " To use the store, you need a unique organization ID."))
         except NotOkException:
             messages.warning(self.request, _("Store has some problems now."
                                              " Try again later."))